Daniel Miller is professor of Anthropology at the University College of London. Pioneer of digital anthropology, today is considered the founder of consumer anthropology. He worked on several archaeological excavations and conducted ethnographic studies in the Caribbean and India. His research focuses on the effects of new social media on society. Among his publications in Italian: Teoria dello shopping (Roma 1998); Per un’antropologia delle cose (Milano 2013); Cose che parlano di noi. Un antropologo a casa nostra (Bologna 2014).